CRA Aftermarket Parts Demonstration Gets Major Media Attention
Posted on 20. Jul, 2010 in Auto Body News, Blog
In a media-oriented demonstration organized by the Collision Repair Association of California (CRA), Autobody News’ columnists CRA President Lee Amaradio (left in photo) and Industry Trainer Toby Chess (using saw) were featured on ABC TV news (see video below) replicating Chess’ earlier demonstration of mild steel in certain aftermarket parts vs high strength steel in OEM bumper reinforcements.
In the photo Lee Amaradio steadies an aftermarket reinforcement bar for Toby Chess who saws through it easily in a press demonstration of the vast differences between OEM and aftermarket reinforcement bars. The saw hardly scratched the OEM part (see video) yet cut the aftermarket part relatively easily.
In a media-oriented demonstration organized by the Collision Repair Association of California (CRA), Autobody News’ columnists CRA President Lee Amaradio (left in photo) and Industry Trainer Toby Chess (using saw) were featured on ABC TV news (see video below) replicating Chess’ earlier demonstration of mild steel in certain aftermarket parts vs high strength steel in OEM bumper reinforcements.In the photo Lee Amaradio steadies an aftermarket reinforcement bar for Toby Chess who saws through it easily in a press demonstration of the vast differences between OEM and aftermarket reinforcement bars. The saw hardly scratched the OEM part (see video) yet cut the aftermarket part relatively easily.
Jones released the following statement on April 9:
Unbeknownst to most Californians, for many years inferior aftermarket parts have been installed in their cars when they are repaired as part of an insurance claim after a collision. These substandard parts can affect the safety and performance of the vehicle in a future collision and pose a serious risk to anyone on California roads and highways.
California law requires that aftermarket replacement crash parts only be used in the repair of an automobile if “the parts are at least equal to the original equipment manufacturer parts in terms of kind, quality, safety, fit, and performance,” and that insurers warrant that these parts are in fact as good or better than the manufacturer parts.
Today, I am calling on the Insurance Commissioner and the Insurance Industry to:
Identify all of the vehicles that contain these inferior aftermarket bumper reinforcement bars;
Notify the owners of the vehicles of the existence of these substandard parts and the risk they pose; and,
Develop a program to replace all of the defective bumper reinforcement bars on California roads and highways.
If the Insurance Industry is not able to take these simple steps to comply with California law and protect our residents, legislation should be introduced that orders insurance companies to do so, and provides strict penalties for failing to do so.
PPC Grows Auto Body Shops
Posted on 01. Apr, 2010 in Blog
Imagine you have an amazing Auto Body Shop with all the right equipment and technology, but have no customers. Your business would inevitable fail. To build up a profitable Auto Body Shop, you need customers, and preferably a large amount of them. In order to get the steady flow of clients, you have to advertise your shop properly and effectively. (more…)
Choosing a Vertical Specific Marketing Company
Posted on 25. Mar, 2010 in Blog
As a business owner you not only know all there is to know about auto body repair, but you have spent time and money to make sure you can provide the absolute best care possible for your clients. Not only do you know about the different repair specifications for all types of vehicles, but you are familiar with insurance practices and do your best to make sure you can provide anything that may be needed by new or loyal clients. You work hard to make sure the people involved with your company are knowledgeable and professional and well educated as well. Why should the people you choose to partner with for marketing be any different? (more…)
Auto Body Marketing – The Online Frontier
Posted on 19. Feb, 2010 in Auto Body Marketing
You may have quickly noticed when choosing which advertising channel to pursue for your company that the landscape has vastly changed over the years. It’s gotten a lot greener now with the riddance of the inefficient yellow pages and the welcoming of new internet technology with pinpoint reach and targeting features. Auto Body Marketing is on the forefront of technology by reaching new customers by delivery your company’s exposure at the exact time the customer is looking for it.
Okay enough with the confusing jargon. What does the internet mean to you as an Auto Body owner? To answer this, let’s put ourselves into the shoes of our customers for a minute. John Doe just accidently hit the gas pedal instead of the breaks while driving into his driveway dramatically damaging the front of his car. Now he has to find a local auto body shop to fix his misfortunes. He jumps on the internet and quickly pulls up the Google search page, seeing how that’s the quickest way to find information. (more…)
